How to Get Leads at
LinkedIn Instagram
Lead generation is an indispensable part of business , If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line.
But generating leads
isn’t as easy as one might think. In fact, it requires quite a bit of finesse
and a whole lot of time.
Reports
show that 65% of businesses say
generating traffic and leads is their top marketing challenge.
That doesn’t surprise
me at all. There is encouraging news though.
Marketers now have a
lot more avenues to target potential customers. At
the forefront of that is social media.
And if we’re talking
about the highest-quality leads, LinkedIn is the clear winner.
It’s a bit shocking, I
know. You expect a giant like Facebook to be leading the pack. Not in this
case. More than 80% of B2B leads social
media come from LinkedIn.
That goes to show the
power of this platform. Here’s the kicker though: many people are failing at
using LinkedIn for lead generation. They’re spending too much time in the
process. And they do not see a return on that time investment.
That’s a frustrating problem to have, and I’ll
show you how to fix it. Here’s how you can generate leads on LinkedIn without
wasting your time.
1. Optimize your profile for connecting
3. Follow up with old leads before
targeting new ones
5.
Stop harvesting cold leads
Here’s what many
people’s idea of lead generation looks
like:
1. obtain a list of email addresses of people who
may or may not be their ideal prospects
2. send out emails or messages
6. Craft a convincing opening message
When you reach out to
someone you basically have two sentences or so
to come across as a professional and explain why you want to connect.
Here’s what a good
basic template looks like:
"Hi (name), I
came across your profile on LinkedIn and thought we might both benefit from
connecting with each other. If you’re open to it, I’d love to connect. Thanks,
(your name"
Maybe you’ll see that
they are located in a nearby city, so you could change your invite to something like
this:
"Hi (name), I
came across your profile on LinkedIn and thought we might both benefit from
connecting with each other. I see that you work in Austin, and I’m actually
just down the road in Georgetown. If you’re open to it, I’d love to connect.
Thanks, (your name)."
7. Go premium
8. Join groups where your ideal prospects hang out call
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